09 July 2009

Feed hungy Americans by downloading IE8

Microsoft is making totally crazy really intensive advertising campaign for his new baby IE8. Everything is to be found in the new ads.

First, my favourite, meritorical discussion:

Mmm, yeah, how very meritorical, I couln't agree more with these points.

Second, a marketing sure-thing, controversy:

This ad, a video of a woman so shocked by her husband's browsing history that she vomits, has been removed - and thus talked about a lot. "Browsing better", according to Microsoft, is visiting filthy websites, just as long as you don't leave them in your history. Needless to say, my definition of "browsing better" is slightly different.

But, but, but, however, after all the brainstorms that lead to this variety of ads, they finally got me. What made me download the thingy? The promise of provinding 8 meals for Americans in need fo every download. I clicked "downlad" and saw 4 versions to choose from:

You might think that since I'm using Windows 7, I've already got IE8 and none of this versions is for me. But this doesn't matter when it comes to fighting hunger - I downloaded all four versions, proving a month of food on Microsoft for someone. Then I deleted them.

You too can visit browserforthebetter.com and help fight hunger in America!

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